Spotify is scrubbing off 11 of its original podcasts from its podcast streaming platform, to enable it focus on more popular hit podcasts. The canceled podcasts will be products of Parcast and Gimlet, podcast studios which were acquired by Spotify in 2019.
The move will also see Spotify cut down the size of its podcast staff by 5%, who will either be fired or reassigned to other teams within the company.
The shows to be axed by Spotify from Gimlet are, “How to Save a Planet,” “Crime Show” and “Every Little Thing”, while those from Parcast include,“Medical Murders,” “Female Criminals,” “Crimes of Passion,” “Dictators,” “Mythology,” “Haunted Places,” “Urban Legends” and “Horoscope Today”, which will be canceled in the Q2 of 2023. No shows from Spotify studios or Ringer will be terminated, a source disclosed.
The cancellation is part of Spotify’s broader plan to focus its podcast business on its original and exclusive hit shows that has gained popularity among users. Some of the hit shows include Alex Cooper’s “Call Her Daddy,” Megan Markle’s “Archetypes,” and recently released Kim Kardashian’s “The System: The Case of Kevin Keith.”
So far it seems Spotify is making space for the addition of more original and exclusive hits that will be coming on to its platform, as it continues to compete against rivals such as Apple podcast, Google podcast and Audible.
Spotify is looking to turn around its fortune on its podcast business which has been losing money, and hopes that the addition of these current and upcoming titles will enable it to offset losses in the future.
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