Chowdeck Acquires Mira to Power Restaurant Ops

Chowdeck has acquired Mira, a point-of-sale (POS) and restaurant management software company, in a move that signals its ambitions beyond food delivery into core vendor operations. The acquisition, announced June 2025, gives Chowdeck a new foothold in the enterprise layer of the food business—one that could shape how it competes in Nigeria’s evolving on-demand economy.

Founded in 2021, Chowdeck has grown rapidly across Nigeria and recently entered Ghana. Until now, its primary focus has been last-mile logistics for food, groceries, and pharmaceuticals. But as it scales, Chowdeck is shifting attention to the vendor side of its platform—restaurants, supermarkets, and pharmacies—with the Mira acquisition at the center of that strategy.

 “For a long time, we’ve focused more on the customer side than on the vendor side,” said Chowdeck CEO Femi Aluko. “But as we begin to expand, we’re paying deeper attention to the restaurant, supermarket, and pharmacy side.”

Building Tools for the Vendors Behind the Orders

Mira, founded in 2023 offers a suite of tools for restaurants—from QR-code ordering and payments to inventory tracking, sales analytics, and customer engagement. The platform also includes hardware POS systems and claims over 500 businesses currently use its services.

Post-acquisition, Oladele will join Chowdeck as Head of Product, along with select Mira team members, to build out tools tailored for small and mid-sized food businesses across Africa.

This move could position Chowdeck to serve as a full-stack infrastructure provider—not just delivering food but powering the operational engine behind vendors’ kitchens and storefronts.

Beyond Delivery: Why the Move Matters

While Chowdeck did not disclose the acquisition amount, the strategic value is clear. The company is effectively integrating vertically, controlling more of the value chain in a fragmented and competitive delivery market. The move could also help it improve internal logistics, especially around vendor-side inventory—a known pain point in fast-moving delivery ecosystems.

It’s also a preemptive counter to competition. Players like Glovo, which are expanding aggressively across Africa, present growing threats to local startups. By embedding deeper into vendor operations, Chowdeck could build switching costs and reinforce loyalty on its platform.

Still, this shift introduces new operational challenges. Selling and maintaining enterprise software requires longer sales cycles, higher service expectations, and different team capabilities. Mira’s tools offer a strong foundation, but Chowdeck will need to grow its internal expertise to support a software-first product line.

Looking Ahead: Platform or Partner?

The acquisition also raises questions about Chowdeck’s long-term positioning. With delivery, grocery, pharma, and now restaurant operations in its stack, the company is beginning to look less like a logistics startup and more like a commerce infrastructure player.

If it succeeds, it could become a critical tech partner for Africa’s fragmented vendor ecosystem. If not, it risks overextending in an ecosystem where trust and execution matter more than ever.

For now, the Mira acquisition represents a strategic step toward a more integrated Chowdeck—one that doesn’t just move food, but helps make the systems behind it run.