By Susan Olalere 
Fincra, a B2B payments startup, has appointed Emmanuel Babalola as its new Chief Commercial and Growth Officer, signaling a major step in its expansion strategy.
Babalola, the former CEO of Bundle Africa and Director for Africa at Binance, brings a strong background in crypto, fintech, and financial inclusion. His leadership will be crucial as Fincra scales its cross-border payment infrastructure across Africa and beyond.
Why Emmanuel Babalola’s Appointment Matters
Founded in 2021, Fincra provides API-driven payment solutions for fintechs, helping them process international transactions, accept local payments, and enable seamless remittances. The company has already processed over $10 billion in transactions, serving top clients like Lemfi, OneLiquidity, and Cleva.
Babalola’s experience in scaling platforms and driving financial innovation aligns with Fincra’s mission. Speaking about his appointment, he said:
“Africa’s financial ecosystem is evolving rapidly, and Fincra is at the forefront of building the payment infrastructure powering the next generation of businesses and entrepreneurs.”
Fincra’s Growth & Expansion Plans
Fincra operates in Nigeria, Ghana, South Africa, Kenya, Uganda, the UK, Europe, and North America and is now targeting the Francophone African market. Its core services include:
- Cross-border payments for remittance companies
- Local payment collections via bank and card transfers
- API-based payment solutions for fintech startups
With Babalola onboard, Fincra aims to accelerate market expansion, enhance partnerships, and push financial inclusion across Africa.
What’s Next for Fincra?
The African fintech space is evolving, and infrastructure providers like Fincra are critical to unlocking digital payments and remittance flows across the continent. With Babalola’s leadership, the company is well-positioned to drive innovation, expand operations, and strengthen its presence in Africa’s booming fintech sector.
Christopher Ajewole 
Valentine Alexander
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