In a significant development within the African fintech space, PremierCredit, the pioneering financial services provider, has announced its expansion into four new markets and an exciting rebrand to eShandi. This exclusive news shared with Business Verge, marks a transformative moment for the company as it continues to revolutionise the way financial services are delivered across the continent.
Originally established as a microfinance institution in Zambia, PremierCredit has evolved into a forward-thinking fintech company. Through strategic partnerships and a focus on cutting-edge technology, the company has successfully transformed its operations and expanded its footprint across multiple African countries, reflecting its long-standing commitment to financial inclusion.
Effective from September 2024, PremierCredit will operate as eShandi across Zambia, Zimbabwe, South Africa, and Kenya, a move aimed at empowering individuals and businesses with innovative financial solutions.
The rebrand to eShandi comes at a pivotal time in PremierCredit’s growth trajectory. The company’s entry into new markets will provide a diverse range of financial products and services tailored to the unique needs of each country. This includes access to instant digital loans, mobile banking, insurance, and payment solutions—each designed to foster financial inclusion and empower underserved populations.
The rebrand also reflects the company’s mission to deliver not just financial services but a deeply personal and empowering experience to its users. According to Chilufya Mutale, Group Chief Visionary Officer of eShandi, “Our rebrand and expansion reflect our mission to empower our customers with the tools and knowledge they need to take control of their financial futures. eShandi is more than just a financial services provider; it’s a partner in achieving financial well-being.”
An Innovation for Financial Empowerment
As eShandi, the company will prioritise both innovation and financial literacy. In addition to expanding access to credit, it is committed to equipping users with the financial knowledge necessary for informed decision-making. This combination of financial access and education is crucial to its strategy for economic empowerment in Africa.
“Our growth is fueled by a desire to meet the needs of the communities we serve,” Mutale emphasised. “We are not only providing solutions for today but ensuring that individuals and businesses can sustainably build their futures.”
A Strong Presence Across Four Markets
eShandi’s operational expansion into South Africa, Zimbabwe, and Kenya alongside its existing base in Zambia will allow the company to deliver impactful financial services on a larger scale. Each market presents unique opportunities, with eShandi poised to bring customised financial products that enhance access to economic opportunities, especially for underserved communities and small-to-medium enterprises (SMEs).
Beyond access to financial products, eShandi is taking an active role in promoting financial literacy. The company will roll out initiatives across its markets to empower users with the knowledge and skills needed to manage their finances responsibly. This holistic approach aims to create a well-rounded ecosystem where customers can access credit with confidence and clarity.
The Road Ahead
As eShandi continues its growth across Africa, it remains focused on building a customer-centric brand that resonates with the diverse needs of its user base. With a mission rooted in financial freedom, eShandi’s strategic rebrand and expansion mark a new era for the company, positioning it as a leader in Africa’s evolving fintech landscape.
The rebrand from PremierCredit to eShandi signals a shift towards creating a more inclusive and dynamic financial ecosystem. It is a bold step that places the company in a strong position to empower individuals and businesses across Africa, offering not just access to financial products, but also the tools and knowledge necessary for lasting economic success.
This exclusive development has already begun to create ripples in the African fintech space, and as eShandi cements its presence, its commitment to fostering financial inclusion and growth across the continent remains unwavering.
For more information about eShandi and its services, visit www.eshandi.com.
