By OpeOluwa Okudero 
Paystack and Vendy have teamed up to offer a solution that redefines how customers shop online. Through a combination of Paystack’s seamless payment technology with Vendy’s innovative e-commerce tools, merchants can now set up customisable WhatsApp shops, bringing shopping closer to their customers.
This partnership enables customers to discover a product, place an order, and complete payment—all without leaving WhatsApp.
“Customers today value simplicity and speed, and WhatsApp is already where many of their daily interactions happen. With this partnership, they are enabling transactions as well as enhancing relationships between businesses and their customers.”
Streamlined Shopping: Discovery to payments
For customers, this move means less friction. No more juggling multiple apps or dealing with complex websites. Instead, they can browse products, ask questions, and finalise their orders on a platform they trust and use regularly. For business owners, it’s an opportunity to meet their customers where they are, creating a more personalised and efficient shopping experience.
This solution is particularly impactful in regions where WhatsApp is the primary communication tool, such as Africa and parts of Asia. It bridges the gap between social interaction and digital commerce, offering an accessible entry point for businesses looking to establish an online presence.
As the world leans further into conversational commerce, Paystack and Vendy’s initiative underscores a larger trend: the blending of social interaction and shopping and creating meaningful customer experiences.
Susan Olalere
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