Sales Tech in Africa Is Evolving Through Revwit—And It’s Not Built in Silicon Valley

In Africa’s B2B sales ecosystem, spreadsheets still dominate. While many global companies rely on complex CRM platforms, a new entrant is aiming to shift the landscape: Revwit, an AI-powered sales assistant built for African teams, by African founders.

Founded by Chinedu Ossai, Dayo Adekanmbi, and Damilola Aluede—veterans of Interswitch, Bolt, Microsoft, and the London Stock Exchange Group—Revwit is tackling a challenge long felt but rarely solved: international sales tools don’t work as seamlessly in African markets.

“If you’ve ever tried running a B2B sales team in Africa using spreadsheets or traditional CRMs, you already know the pain,” said CEO Chinedu Ossai. “They weren’t built for how we sell, how our teams work, or the challenges we face.”

While companies like Gifty AI have staked claims as Africa’s first AI-powered sales assistants, Ossai maintains that Revwit stands apart—tailored specifically for B2B teams and designed to operate without reliance on technical consultants or third-party integrations. Backed by VC firm Norrsken and Moses Sule (former Flutterwave VP), Revwit is quietly building a case for sales software with African DNA.

Built by Sellers, Not Just Engineers

The founding team brings firsthand B2B experience to the product: Ossai and Aluede have worked together on previous projects. It’s this hands-on knowledge of how sales works in African businesses that informed Revwit’s design—streamlined, intuitive, and local-first.

Unlike traditional CRMs that come with long onboarding times and subscriptions billed in U.S. dollars, Revwit is priced in local currencies and can be set up in minutes. It launched its MVP in November 2024 and already serves over 200 startups and professional services teams across Nigeria.

Smart, Automated, and Actually Easy to Use

Revwit positions itself as a sales assistant rather than a CRM. Once a team signs up and connects their email, the platform automatically imports contacts and conversations, organizing them into a trackable pipeline.

It also pulls lead data from forms, calendar invites, and emails—automating what many sales reps still do by hand. Its AI engine enriches this data using a global database of over 200 million contacts and 20 million companies, giving reps fuller context without additional work.

Features like personalized bulk email outreach and end-to-end pipeline visibility bring Revwit into the same conversation as tools like Salesforce and Zoho—but without the cost and complexity that make those tools inaccessible for many African teams.

“Setting up Zoho in Nigeria can take weeks and usually requires technical help,” Ossai noted. “We wanted Revwit to work out of the box.”

The Road Ahead

As Revwit grows, the team is committing to daily product updates—rolling out new integrations, expanding currency support, and enhancing automation. Nigeria’s naira is already supported, with KES, ZAR, and GHS coming soon.

Their mission is simple: empower African sales teams with software that’s intuitive, affordable, and made for their market realities—not Silicon Valley’s.