Samsung Expands Kiswahili and Amharic Support to Enhance Digital Inclusion in East Africa

Samsung has expanded its language support to include Kiswahili and Amharic across its devices, reinforcing its commitment to digital inclusivity for millions of users in Africa. This move benefits over 200 million speakers and marks a significant step in making technology more accessible to non-English-speaking communities.

Kiswahili, widely spoken across East Africa, and Amharic, Ethiopia’s official language, are among the most spoken languages on the continent. By integrating them into its devices, Samsung ensures that users can navigate, access applications, and engage with technology in their native tongues, creating a more intuitive and personalized digital experience.

A Step Toward Inclusive Technology

This initiative aligns with Samsung’s broader strategy of recognizing and integrating local languages and cultures into its products. The company has previously introduced various language options to make its devices more user-friendly for diverse markets.

The addition of Kiswahili and Amharic is expected to significantly enhance the user experience for Samsung customers in Africa. Beyond accessibility, it fosters digital literacy and empowers communities by bridging language barriers in technology.

Tech Industry’s Growing Focus on Local Languages

Samsung’s move reflects a broader industry trend where global tech firms are increasingly prioritizing language support to better serve diverse user bases. As smartphone adoption rises across Africa, incorporating local languages into devices not only improves usability but also acknowledges the cultural significance of language in shaping user interactions.

This development also sets a precedent for other tech companies operating in Africa, highlighting the importance of localizing technology to meet the specific  CCTV needs of different markets. By embracing linguistic diversity, companies can strengthen their connections with local communities and build a more inclusive digital future.

By championing local language support, Samsung is not just expanding its market reach—it is empowering users with tools that respect and reflect their identity. As the company continues to grow its presence in Africa, such initiatives will play a vital role in fostering stronger relationships and driving digital inclusion across the continent.