Marketing Analytics
Marketing Analytics

Unlocking the Future of Online Marketing: Say Goodbye to Cookies and Hello to Hyper-Personalized Contextual Magic

Beginning the last few years, the digital landscape has begun to witness a seismic shift with Google’s decisive move to phase out the age-old third-party cookies, a web mainstay for nearly three decades. These cookies, enabling functionalities like personalized ads, tracking user behavior, and supporting login systems, have long been marred by privacy concerns, sparking […]

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Business Business News Economy Finance Marketing Analytics

N10billion loss hits Nigerian exchange

Trading activities on the floor of the Nigerian Exchange Limited (NGX) closed on a negative note Wednesday, August 17 to upturn the previous day’s gain following losses recorded by blue chip firms.  However, the stock market recorded 10 gainers including Prestige Assurance Plc against 16 losers led by Courtiville Business Solutions Plc to close the […]

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Business Economy Marketing Analytics

The difficulties of doing business in Nigeria: MTN and Airtel’s 2022 H1 reports

Airtel Africa and MTN Nigeria announced their 2022 first half (H1) financial reports last week. While excellent by many standards, the financial statements were hampered by the difficulties of doing business in Nigeria. Airtel Africa held a conference call with investors and analysts on Thursday, July 28, to answer questions about its half-year 2022 results […]

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