Truecaller, well-known for allowing users to verify contacts and block unwanted communications, has released new features for Truecaller for Business, among other security features.
These features include Video Caller ID, Call Me Back, Call Ratings, and Surveys, allowing the platform to quickly onboard new clients. The new capabilities significantly strengthen Truecaller’s current enterprise offering.
Truecaller for Business, Truecaller’s enterprise offering, was launched in late 2020 and has since onboarded a diverse range of clients in India and other focus markets such as South Africa, Egypt, Malaysia, and Israel. The platform now has customers from 32 different countries.
Truecaller for Business is gaining traction across industries, with use cases centered on service, support and fulfillment, ride-hailing, logistics and delivery, marketing and sales, security, and fraud management.
The company’s solutions aim to protect business brands and consumers from impersonation and fraud and improve contact center efficiency, lowering customer support costs. Truecaller’s offering has been well received by a wide range of well-known global and local brands, and it is the company’s fastest-growing revenue stream.
Truecaller has been developing new capabilities and agile experiences on the platform to further build seamless Customer Experience among a large community of business customers.
The “Video Caller ID” feature is now fully implemented, allowing branded, contextual videos to differentiate business Caller Identity from the competition. Following a successful early access program, the feature is now live and has received positive initial feedback from consumer brands, automobiles, real estate, fintech, and other industries as part of their business-calling communication lifecycle.
The “Call Me Back” feature is now live on the platform, allowing businesses to get actionable intent from their customers receiving calls. The feature allows businesses to receive call-back requests from customers who may have missed an important call.
This is a market first, allowing two-way communication between customers and businesses even when calls go unanswered, further enabling trusted and productive business communication. Furthermore, the capability will assist businesses in streamlining their calling process and increasing their ROI from the overall calling workflow.
More capabilities, such as Call Ratings and Surveys, will be introduced soon as part of the expanded suite of business offerings, allowing businesses to derive real-world insights from end customers to improve their communication experience.
As part of the company’s evolution of the business platform experience, the company has rolled out a refreshed Verified Business caller ID activation workflow, which improves business onboarding by activating their numbers much faster and shortens the go-live cycle for businesses even further. As the demand for its services grows, these platform enhancements enable more businesses to get started on the platform in less time.
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