FrieslandCampina WAMCO, Nigeria’s leading dairy company, has elevated Maureen Omi Ifada to the position of Marketing Director Sub-Saharan Africa Cluster.
Maureen, who began her FrieslandCampina journey over a decade ago, will in her new role leverage her nearly two decades of diverse marketing and brand management experience.
Maureen’s trajectory within the company has seen her in various roles of increasing responsibility. Her most recent role as the Head of Channel & Category Development for Sub-Saharan Africa showcased her prowess in conceptualizing overall channel and category strategies. In that role, she had fostered strategic partnerships to drive retail conversion and effectively translated brand plans into winning channel initiatives, amplifying product presence across all channels.
With a Master’s degree in Business Administration and Management from the Edinburgh Business School (UK) and a Bachelor of Science in Business Administration from Ambrose Alli University, Maureen combines a strong technical background with proven success in marketing. Her achievements at FrieslandCampina consistently translated into volume growth, increased penetration, and sustained profits.
Maureen’s profile shines with excellent communication and people skills, a strategic eye for organizational development, and a passion for competitive ideas. Known for effective teamwork and coordinating skilled resources, she has over the years proven consistently to thrive on new challenges that lead to valuable experiences.
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